I think it's the 2nd person perspective...

I like it when products talk directly to me with their marketing text. Like on the container of Guacamole I bought tonight:

Because Yucatan Guacamole is handmade not machine processed, you may find a harmless piece of seed, stem or avocado skin. This is a natural and normal part of providing you with the purest guacamole you can buy, made of 95% avocado, 5% seasoning and the highest standards for quality and excellence.

Don't they sound so freaking friendly? Not un-delicious either.

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